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Google’s Vision Match Offers More Personalization with AI


  • Google’s new “Vision Match” AI feature lets you describe your dream outfit in your own words and then helps you find the perfect match.
  • It has also introduced an AR-powered makeup try-on feature where you can see how certain makeup products look on your face before purchasing them.
  • A similar try-on feature is also available for garments. You can now visualize a wide range of outfits on real-life models with their sizes ranging from XXS to XXL.
Google’s Vision Match Offers More Personalization with AI

On Wednesday, Google announced a new AI feature called “Vision Match” that will allow you to describe your complex fashion needs and find your perfect match. 

As per Google, people shop more than a billion times a day on that platform. However, not all shopping experiences are smooth. It’s easy to find skinny jeans or a long evening gown, but when you have a very specific need, for instance, a knee-length green dress with polka dots and spaghetti straps, it can get complex. But not anymore. 

With this new AI feature, users can describe the product they are looking for in their own words and Google will create a few sample pictures using AI image generation to show what it might look like and also suggest similar products.

How To Use It?

  • First, go to Google and search for the dress as you normally would. Then scroll down a little and you’ll see the “Can’t find it? Create it” button. 
  • This will lead you to a prompt page where you can describe the outfit you are looking for in detail. 
  • Once you have written the description, click on the “Create More Images” button and a bunch of sample AI pictures will be shown below. 
  • Each time you click on one of these pictures, a bunch of matching products will be shown below. 
Google clothes Tryon

Taking the example of the green dress mentioned above, let’s say the first sample image is in mint green, so when you click on it, you’ll be able to see a bunch of mint green dresses. Similarly, if the next sample has an emerald-colored dress, when you click on it you will be shown a bunch of matching emerald dresses.

Note: You can also access this feature by scrolling to the left-hand panel of the Shopping tab. There will be a button labeled “Create & Shop”.

Trying on Makeup Looks with AR

Along with outfits, users can now also try on makeup products and makeup looks with the help of Google’s new AR feature. For example, if you want to buy lipstick but you’re not sure whether the shade will look good on you, you can try it on virtually

Similarly, if there’s a whole makeup look that you like, you can try it on with the help of AR. What’s more, you’ll also get recommendations on similar products to use to create that exact look. 

How To Use It?

  • Just like the vision match feature, just Google the makeup look you want to try. In this case, we’ll take the example of soft glam. 
  • Once you get the usual results, scroll down a little and you’ll see the “See the looks on you” option. 
  • If you click on it, you’ll get a virtual mirror-like thing where the makeup that you select will automatically show up on your face. 
  • You can try multiple looks in one go, and for each look, you will see a list of recommended products. 

The virtual try-on feature is also for garments. This feature was introduced in 2023 but was quite limited back then. Now you can visualize any garment, be it a skirt, top, pants, or a dress, on real-life models with their sizes ranging from XXS to XXL. 

All these exciting new features are limited to US users for now. But who knows, Google might soon plan a global roll-out.

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Vlad is Techreport’s in-house Executive Editor. With over a decade of experience in tech content, he’s passionate about computer hardware, an advocate of online privacy, and strongly believes in the open-source, scarce-money nature of cryptocurrency. Read more

When he’s not working, he’s traveling with his partner and their cat, learning Python, or reading good books. He never owned a PC he did not build. Read less


View all articles by Vlad Melnic

The Tech Report editorial policy is centered on providing helpful, accurate content that offers real value to our readers. We only work with experienced writers who have specific knowledge in the topics they cover, including latest developments in technology, online privacy, cryptocurrencies, software, and more. Our editorial policy ensures that each topic is researched and curated by our in-house editors. We maintain rigorous journalistic standards, and every article is 100% written by real authors.



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