How do you add value? When we say a person, team, or company has added value, we usually mean that they’ve gone above and beyond what was asked or expected of them. For example, imagine your manager asks you to source three vendors who can deliver a needed service. You provide a list of three vendors, their respective pros and cons, and a potential solution where you can solve for the needed service in-house instead. Or a prospective client comes to you looking for off-the-shelf feedback training, which your company can provide. After a few interviews with their leaders, however, you’re able to deduce their problem—it’s not that people aren’t good at giving feedback, it’s that they don’t want to. You propose working with them to instead design a set of interventions aimed at incentivizing and normalizing feedback.
